“Destination Management Summit”
Friday, November 13, 2026
This year’s Philoxenia Conference aims to serve as a dynamic forum for the exchange of knowledge, experience and ideas, contributing to the development of a new model of integrated governance that transforms every destination into a resilient, smart and sustainable ecosystem.
Tourism destination management is entering a new era, where competitiveness is determined not only by the natural and cultural assets of a place, but above all by the ability of all stakeholders to collaborate.
Today, the public and private sectors, local authorities, destination management organizations, businesses, academia and technology providers are called upon to operate as a unified ecosystem, sharing a common vision, strategy and tools that ensure the sustainable development and competitiveness of Greek destinations.
As part of the 41st International Tourism Exhibition Philoxenia, the annual conference returns as the leading meeting point for all those who plan and shape the future of Greek tourism.
With a focus on the new institutional framework for Destination Management & Marketing Organizations (DMMOs), the conference will highlight developments in destination management, present best practices from Greece and abroad, and foster meaningful dialogue around collaboration, innovation and digital transformation.
Key Thematic Areas
- The new institutional framework for Destination Management & Marketing Organizations (DMMOs) in Greece.
- International best practices and successful Destination Management models.
- Public-private sector collaboration for effective destination governance.
- Greek examples of DMMO implementation and experiences from destinations implementing relevant strategies.
- #SKG PROJECT: Thessaloniki – The Future of the Destination
- Digital destination ecosystems and cutting-edge technological solutions.
- Artificial Intelligence, Destination Intelligence, data analytics and smart visitor management.
- Sustainability, ESG and tools for measuring destination performance.
- Creating synergies and developing an integrated tourism destination management model.
More Information
The detailed programme, speakers and participants will be announced soon.
Save the Date and stay tuned for all the latest updates on the Philoxenia 2026 Conference.
