Philoxenia 2026 Conference

Tourism destination management is entering a new era, where competitiveness is determined not only by the natural and cultural assets of a place, but above all by the ability of all stakeholders to collaborate.

Today, the public and private sectors, local authorities, destination management organizations, businesses, academia and technology providers are called upon to operate as a unified ecosystem, sharing a common vision, strategy and tools that ensure the sustainable development and competitiveness of Greek destinations.

As part of the 41st International Tourism Exhibition Philoxenia, the annual conference returns as the leading meeting point for all those who plan and shape the future of Greek tourism.

With a focus on the new institutional framework for Destination Management & Marketing Organizations (DMMOs), the conference will highlight developments in destination management, present best practices from Greece and abroad, and foster meaningful dialogue around collaboration, innovation and digital transformation.