{"id":9842,"date":"2026-11-03T11:46:50","date_gmt":"2026-11-03T09:46:50","guid":{"rendered":"https:\/\/www.philoxenia-expo.gr\/?page_id=9842"},"modified":"2026-11-03T12:18:50","modified_gmt":"2026-11-03T10:18:50","slug":"byzantini-klironomia","status":"publish","type":"page","link":"https:\/\/www.philoxenia-expo.gr\/en\/byzantini-klironomia\/","title":{"rendered":"From Byzantine Heritage To Contemporary Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9842\" class=\"elementor elementor-9842 elementor-9813\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f97f05d e-flex e-con-boxed e-con e-parent\" data-id=\"f97f05d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a2e43 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"52a2e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thessaloniki as a Distinctive Cultural Destination\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2a5be elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ee2a5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thematic Conference held within the framework of the 41st International Tourism Exhibition PHILOXENIA\u2013HOTELIA 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874b6ab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"874b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saturday, 14 November 2026<br>Starting time: 10:00 | Venue: TIF\u2013HELEXPO, Pavilion 13, Open Stage.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89241b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d89241b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\" data-olk-copy-source=\"MessageBody\">INFORMATION BRIEF<\/span><\/b><\/p><p><b><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\" data-olk-copy-source=\"MessageBody\">The Starting Point: A Heritage That Can Be Transformed into an Experience<\/span><\/b><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\" data-olk-copy-source=\"MessageBody\">Byzantine Thessaloniki is much more than an exceptional ensemble of monuments. It is a living chapter in the city\u2019s identity \u2014 a cultural asset with the potential to enrich the visitor experience, distinguish the city\u2019s tourism offering and enhance Thessaloniki\u2019s international profile.<\/span><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">Today, the challenge is not simply to preserve and promote this heritage, but to connect it with the contemporary life of the city: its cultural routes, hospitality sector, creative activity, digital storytelling and the expectations of today\u2019s traveller.<\/span><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">How can historical memory be transformed into a coherent and authentic experience? How can cultural institutions, the academic community and the tourism industry work together to ensure that Byzantine heritage assumes a meaningful role in shaping the destination\u2019s identity and development prospects? These are the central questions that the conference seeks to address.<\/span><\/p><p><b><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">From Cultural Value to the Strategic Identity of the Destination<\/span><\/b><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">Cultural heritage can become a significant competitive advantage for a destination when it is not presented in isolation, but integrated into a compelling narrative, high-quality experiences and sustained partnerships. For Thessaloniki, its Byzantine legacy offers a distinctive opportunity: to connect history, art, architecture and spiritual tradition with contemporary cultural creativity and hospitality.<\/span><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">The Civil Non-Profit Company \u201cBYZANTINE THESSALONIKI\u201d proposes a meaningful dialogue between the academic and research communities, the competent cultural institutions and tourism professionals. The aim is not to offer yet another presentation of the historical significance of the monuments, but rather to explore practical ways in which this value can be translated into experiences, partnerships and new opportunities for the city.<\/span><\/p><p><b><span data-ogsc=\"rgb(29, 27, 17)\">Objectives of the Conference<\/span><\/b><\/p><ul><li><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">To highlight Byzantine heritage as a distinctive element of Thessaloniki\u2019s cultural identity and a key factor in its international differentiation as a destination.<\/span><\/li><li><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">To explore how monuments, historical narratives and cultural routes can be brought together to create coherent and meaningful visitor experiences.<\/span><\/li><li><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">To strengthen the links between culture, hospitality, tourism services and destination promotion.<\/span><\/li><li><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">To foster meaningful cooperation between cultural institutions, universities and tourism businesses.<\/span><\/li><li><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">To examine the contribution of digital storytelling and contemporary communication tools to engaging new audiences.<\/span><\/li><li><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">To bring students, young researchers and professionals into contact with ideas and practices that bridge academic knowledge and professional application.<\/span><\/li><\/ul><p><b><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">Target Audience<\/span><\/b><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">The conference is addressed to representatives of cultural and institutional bodies, academics and researchers, tourism and hospitality professionals, executives of tourism enterprises, destination management and promotion organizations, as well as students and young professionals.<\/span><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">By bringing together academic expertise and professional experience, the conference aspires not only to generate ideas, but also to identify concrete opportunities for cooperation and pave the way for the next steps.<\/span><\/p><p><b><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">The Intended Contribution<\/span><\/b><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">The conference aspires to serve as a starting point for a more systematic discussion on the role of Byzantine heritage in contemporary tourism planning for Thessaloniki. Through concise, focused presentations and a structured dialogue, it seeks to identify priorities, actionable ideas and opportunities for cooperation that can inform and inspire future initiatives.<\/span><\/p><p><span lang=\"en-US\" data-ogsc=\"rgb(29, 27, 17)\">For the Civil Non-Profit Company \u201cBYZANTINE THESSALONIKI\u201d, the Byzantine legacy is not merely a testimony to the past. It is a source of knowledge, creativity and contemporary value \u2014 a living asset that can contribute to the quality of the visitor experience and to the future of the city.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a5351 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"55a5351\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6e0f02 e-flex e-con-boxed e-con e-parent\" data-id=\"a6e0f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element 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src=\"https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u039d\u039f\u0399\u03a7\u03a4\u0397-\u03a0\u03a1\u039f\u03a3\u039a\u039b\u0397\u03a3\u0397-683x1024.webp\" class=\"elementor-animation-float attachment-large size-large wp-image-9820\" alt=\"\" srcset=\"https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u039d\u039f\u0399\u03a7\u03a4\u0397-\u03a0\u03a1\u039f\u03a3\u039a\u039b\u0397\u03a3\u0397-683x1024.webp 683w, https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u039d\u039f\u0399\u03a7\u03a4\u0397-\u03a0\u03a1\u039f\u03a3\u039a\u039b\u0397\u03a3\u0397-200x300.webp 200w, https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u039d\u039f\u0399\u03a7\u03a4\u0397-\u03a0\u03a1\u039f\u03a3\u039a\u039b\u0397\u03a3\u0397-768x1152.webp 768w, https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u039d\u039f\u0399\u03a7\u03a4\u0397-\u03a0\u03a1\u039f\u03a3\u039a\u039b\u0397\u03a3\u0397.webp 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Invitation<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56b88cb e-con-full e-flex e-con e-child\" data-id=\"56b88cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfc530 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6dfc530\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u03a6\u0399\u03a3\u0391.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u03a6\u0399\u03a3\u0391-683x1024.webp\" class=\"elementor-animation-float attachment-large size-large wp-image-9824\" alt=\"\" srcset=\"https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u03a6\u0399\u03a3\u0391-683x1024.webp 683w, https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u03a6\u0399\u03a3\u0391-200x300.webp 200w, https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u03a6\u0399\u03a3\u0391-768x1152.webp 768w, https:\/\/www.philoxenia-expo.gr\/wp-content\/uploads\/2026\/11\/\u0391\u0393\u0393\u039b\u039f\u03a6\u03a9\u039d\u0397-\u0391\u03a6\u0399\u03a3\u0391.webp 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Conference Programme<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5df700 e-flex e-con-boxed e-con e-parent\" data-id=\"c5df700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338730c elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"338730c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thessaloniki as a Distinctive Cultural Destination Thematic Conference held within the framework of the 41st International Tourism Exhibition PHILOXENIA\u2013HOTELIA 2026 Saturday, 14 November 2026Starting time: 10:00 | Venue: TIF\u2013HELEXPO, Pavilion 13, Open Stage. INFORMATION BRIEF The Starting Point: A Heritage That Can Be Transformed into an Experience Byzantine Thessaloniki is much more than an exceptional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9842","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Byzantine Heritage To Contemporary Experience - Philoxenia Expo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.philoxenia-expo.gr\/en\/byzantini-klironomia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Byzantine Heritage To Contemporary Experience - Philoxenia Expo\" \/>\n<meta property=\"og:description\" content=\"Thessaloniki as a Distinctive Cultural Destination Thematic Conference held within the framework of the 41st International Tourism Exhibition PHILOXENIA\u2013HOTELIA 2026 Saturday, 14 November 2026Starting time: 10:00 | Venue: TIF\u2013HELEXPO, Pavilion 13, Open Stage. 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